Singapore Airways (SIA) unveiled its revamped Premium Economic system Class in-flight expertise, which incorporates an improved and expanded collection of meals and beverage choices, in addition to a brand new amenity package. These can be accessible on flights from 31 March 2024.
Premium Economic system Class prospects will now be supplied a glass of Charles de Cazanove Brut Custom NV champagne shortly after take-off. They’ll peruse a tough copy menu card that lists the big variety of meal, snack, and beverage choices which can be accessible on their flight. Their chosen meals can be served in elegant custom-made porcelain Premium Economic system Class serviceware.
On flights which can be at the very least seven hours lengthy, an all-new Out of the Woods amenity package, designed solely for Premium Economic system Class prospects, will even be accessible. These mark the primary complete revamp of SIA’s Premium Economic system Class in-flight expertise since this cabin class was launched in 2015, permitting the Airline to proceed delivering a particular stage of service to prospects.
Yeoh Phee Teik, Senior Vice President Buyer Expertise, Singapore Airways, mentioned: “Since its introduction in 2015, Premium Economic system Class has develop into fashionable with our prospects. They admire the added facilities, heightened consolation, and the additional private area it gives, all at a wonderful worth.
“At Singapore Airways, although, our philosophy is to by no means stand nonetheless. We usually collect buyer suggestions and conduct market analysis, study extra in regards to the evolving worth drivers for travellers, and discover revolutionary methods to proceed delivering a personalised and world-class in-flight expertise.
“Based mostly on these insights, we now have undertaken this complete revamp of our Premium Economic system Class in-flight choices, which we imagine will delight our prospects. The outcome displays Singapore Airways’ dedication to enhancing the Premium Economic system Class expertise to a category of its personal.”
Eating Choices
SIA has developed over 200 new appetisers, principal programs, and desserts as a part of this enlargement of the Premium Economic system Class in-flight meals. Premium Economic system Class meals will encompass a seasonal appetiser, principal course, bread, dessert, and cheese and crackers, all served on a full-sized tray.
Upgraded bread choices will even embrace croissants for breakfast or garlic bread rolls for lunch, dinner, and supper. New appetisers embrace garlic roasted prawns with smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli salad with sizzling smoked salmon, and seasonal differences of Japanese chilly noodles with soba sauce.
Prospects could select from two premium principal course choices, both worldwide or Asian delicacies, on each flight. Highlights embrace new dishes corresponding to Beef Bourguignon served with bacon, mushrooms, greens, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a mixture of jasmine rice and brown rice, and seasonal greens with egg.
Prospects may additionally select from an expanded Ebook the Cook dinner menu, which options as much as 20 dishes accessible on rotation, for pre-order at the very least 24 hours earlier than departure. This contains fashionable selections corresponding to Singapore Fashion Seafood Hor Enjoyable and Rooster Biryani, in addition to new additions like Gradual Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes corresponding to Mushroom Eggplant Meatballs.
Prospects can take pleasure in delectable desserts which were specifically crafted for them. These embrace Chocolate Feuilletine Cake, Mascarpone Cream Cake, in addition to Apple Crumble Cheesecake. Meals are accompanied by a small bar of chocolate, in addition to upgraded cheese and crackers.
Lending an air of class, the meals can be served in modern stoneware glazed porcelain serviceware. These can be offered on a linen-lined tray, together with neatly tucked silverware.
Complementing the meals are a collection of wines and Champagne, curated by SIA’s panel of wine specialists solely for the Premium Economic system Class cabin. Along with the Charles de Cazanove Brut Custom NV champagne, prospects can select between the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett Religion Shiraz. An intensive collection of spirits together with whisky, gin, vodka, signature cocktails just like the Singapore Sling, and a wide range of beers, will even be accessible.
Peppermint and Chamomile teas, in addition to sizzling chocolate from Cadbury, have additionally been added to the non-alcoholic beverage choice. These complement the prevailing wide selection of choices together with smooth drinks, fruit juices, espresso, and teas.
Between meals, prospects can request for brand spanking new snack choices corresponding to almonds and cashews. These are on high of the prevailing broad number of snacks corresponding to potato chips, assorted buns, sandwiches, muffins, in addition to flavoured popcorn.
Model New Premium Economic system Class In-flight Amenity Package
SIA has partnered with Out of the Woods, a US-based producer of eco-friendly and sustainable way of life merchandise, to introduce a brand new amenity package for Premium Economic system Class prospects. The amenity pouch is constituted of eco-friendly Forest Stewardship Council (FSC)-certified kraft paper cloth, and contains eyeshades and slippers constituted of recycled PET materials. The package additionally incorporates a lip balm packaged in biodegradable materials. Toiletries, corresponding to dental kits and moisturisers, will proceed to be accessible within the bathroom.